PR on a Shoestring

Raise your profile, enhance your reputation and save money. In the run-up to London 2012, businesses need to be aware of the restrictions on developing any campaign or promotion which creates a link to the Games. Learn what you can and cannot do to benefit from the Olympics. This effective and fun workshop will show you how to be in control and conduct your own successful PR campaigns.

Topics Covered

• PR deconstructed
• Understanding your publics
• Creating your message
• The Olympic Connection and the Law
• Engaging with editors
• Writing a press release
• Choosing the right channels
• Beyond the media Speakers:

The workshop will be led by Edwina Hughes, the Managing Director of Eddy & Co Ltd, the maverick marketing consultancy making a difference. Price per delegate (Members): £25.00 + VAT Price per delegate (Non-Members): £35.00 + VAT To book your place please visit Merton Chamber's website - http://www.mertonchamber.co.uk/events/eventdetails.php?eventid=381